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Privacy Policy

This Privacy Policy describes how LoveMetrica ("we," "us," or "our") collects, uses, and shares information when you use our website, take our assessments, or engage with our coaching services.

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1. Information We Collect
Personal Information

When you use our services, we collect information that you provide directly to us, including your name, email address, and responses to our assessments. If you engage with our coaching services, we'll collect information shared during these sessions. For purchases, payment information is processed securely through our third-party payment providers. If you create an account, we store your account credentials to manage your access to our services.

Automatically Collected Information

As you navigate and interact with our website, we automatically collect certain information about your equipment, browsing actions, and patterns. This includes details about your device and internet connection (such as IP address, browser type, operating system), your activity on our website (pages visited, time spent, clicks), and information about how you came to our site. We collect this information using cookies and similar technologies to improve your experience and analyze how our services are used.

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2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services. This includes delivering assessment results, processing your payments, and communicating with you about your purchases. We may send you information about services you've expressed interest in or updates about our platform. Your assessment data helps us analyze trends and user behavior (in aggregated, anonymous form) to enhance our assessment methodology and user experience. We also use this information to protect against fraudulent or unauthorized activity and to comply with our legal obligations.

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3. Information Sharing and Disclosure

We take your privacy seriously and limit sharing of your information. We share information with trusted third-party service providers who help us operate our business, including payment processors, email service providers, and web hosting companies. These service providers are permitted to use your information only for the specific services they provide to us.

If we're involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We may also disclose your information if required by law, regulation, legal process, or governmental request. In some cases, we may share information with your explicit consent for specific purposes you approve.

We do not sell your personal information or assessment responses to third parties.

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4. Advertising and Analytics

We use Meta Pixel to measure the effectiveness of our advertisements on Facebook and Instagram, understand the actions you take on our website, and deliver targeted advertisements to people who may be interested in our services. Similarly, we use Google Ads and Analytics to track website traffic and user behavior, understand how users find and interact with our site, optimize our advertising campaigns, and measure the performance of these activities. We also use TikTok Pixel for similar purposes when advertising on TikTok's platform.

These tools help us better understand our audience and improve our services, but they do involve sharing some data with Meta, Google, and TikTok. You can learn more about how these services collect and process data through Meta's Data Policy, Google's Privacy & Terms, and TikTok's Privacy Policy.

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5. Your Choices and Rights

You have certain rights regarding your personal information. You can request access to the personal information we hold about you, ask us to correct inaccurate information, or request that we delete your personal information. You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.

You can manage cookie preferences through your browser settings, though blocking certain cookies may impact your experience on our site. To exercise any of these rights or if you have questions about your data, please contact us at info@lovemetrica.com.

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6. Data Security

We implement appropriate technical and organizational measures to protect your personal information. This includes secure data storage with encryption, regular security assessments, limited access to personal information, and industry-standard security protocols. However, no method of transmission over the Internet or electronic storage is 100% secure, so while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

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7. Cookies and Similar Technologies

We use cookies and similar technologies to remember your preferences and settings, understand how you interact with our website, improve your browsing experience, deliver relevant advertising, and analyze website performance. Cookies are small text files stored on your device that help us provide and improve our services. You can control cookies through your browser settings, though blocking certain cookies may impact your experience on our site.

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8. Data Collection and Minors

We do not knowingly collect personal information from individuals under 18 years of age. If we discover we have collected information from a person under 18, we will delete this information promptly. If you believe we might have information from or about a child under 18, please contact us at info@lovemetrica.com. Please note that as stated in our Terms & Conditions, you must be 18 years or older to use our services.

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9. Data Storage and Processing

Your information may be stored and processed on servers in various locations, including through third-party service providers we use to help deliver our services (such as cloud hosting providers, assessment platforms, and payment processors). These service providers may be located in different jurisdictions, and therefore your data may be subject to the laws of those jurisdictions. We ensure appropriate safeguards are in place to protect your information in compliance with applicable data protection laws regardless of where it is processed.

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10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

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11. Relation to Terms & Conditions

This Privacy Policy should be read in conjunction with our Terms & Conditions, which provide additional information about the nature and limitations of our services. Both documents collectively govern your use of LoveMetrica.

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12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at info@lovemetrica.com.

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Last Updated: February 28, 2025

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Contact

Company

LoveMetrica is a trading name of Heracles London Ltd (company number: 08926445), registered in England.

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Disclaimer

Our assessments provide research-based behavioral insights but are not substitutes for professional therapy, counseling, or medical advice. Results are experimental in nature and for educational purposes only. Individual circumstances vary. Users must be 18+.

Copyright © 2024 LoveMetrica. All rights reserved.

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